Exceptional. Efficient. Effective.
Freelance Writer | Marketing Strategist | Public Relations Consultant
KIRK COMMUNICATIONS LLC
Woman Owned and SWaM Certified by State of Virginia
Lynn@Kirk-Communications.com | 804.337.6667
- Formulated and enacted communication audits, and marketing, media and public relations plans for various private and public sectors – ranging from Fortune 500 companies to government agencies, educational organizations, nonprofits, state, regional and national associations.
- Wrote and edited an array of publications—several award-winning—including magazine and newspaper features, sponsored content and advertorials, press releases, newsletters, annual reports, training manuals, capital fundraising case studies, campaign materials, state directories, social media communications and websites.
- Served as liaison to professional advertising and public relations agencies.
- Demonstrated ability to handle demanding, high-profile leadership and communication responsibilities.
- Appointed to three councils for administration, policy development and strategic planning.
James Madison University, Harrisonburg, Virginia: Elementary Education, 4.0 grade average, tied as Valedictorian through sophomore year. Varina High School, Valedictorian, 4.0 grade average.
Professional training courses in team building, marketing analysis, media relations, women in management, effective advertising, competitive market research, revenue maximization, cultural tourism marketing, Internet marketing, supervisory skills, employee coaching and counseling, time management, successful sales, social media, crisis communications, Governor’s Virginia Travel & Tourism Conferences, plus miscellaneous computer training classes.
Achievements, Awards and Community Service
PR Consultant for the regional launch of the Community Kitchen*, a development team collaboration earning national recognition from “PR News” for excellence in Fundraising and Membership Campaigns (*a joint venture of Central Virginia Foodbank and Meals on Wheels), 2007.
First place Medallion Award from “57th Annual Virginia Public Relations Awards Competition,” Public Relations Society of America, Richmond, for “Save 7 Lives” LifeNet supplement published in “Richmond Times-Dispatch,” 2004.
Four regional awards from Southeastern Museum Association’s Collateral Design Competition among 12 states, including annual report, member newsletter, Web site, themed brochure series.
Named to National Sales Leadership Council for Marriott Hotels and national recognition as “Director of Marketing of the Year” for Marriott Franchise Division. Appointed Member of Governor’s Advisory Committee for Tourism. Appointed Advisory Board Member for National Business College Virginia Institute for Hospitality. President and Member of Board of Directors for Susan G. Komen, Richmond Affiliate. Management Team Member for Children’s Museum of Richmond, Executive Committee Member for two Marriott Hotels. Certified Hotel Sales Executive.
Freelance Writer, Marketing Strategist and PR Consultant, Kirk Communications LLC
2002 – Present (Registered as LLC and minority enterprise, 2010) Richmond, Virginia
Published myriad copywriting assignments, including magazine and newspaper features, corporate newsletters, advertorial supplements and sponsored content, annual reports, capital campaign and case summaries, brochures, corporate marketing and sales collateral, speeches, executive summaries, advertisements and educational articles. Served as sales, marketing, public relations and training consultant for various organizations and corporations. Conducted communications and public relations audits.
Associate Director of Marketing and Public Relations, Children’s Museum of Richmond
1999 – 2002 (Direct report to CEO) Richmond, Virginia
Formulated and directed the marketing and public relations efforts for the high profile grand opening of a newly revitalized, expanded educational organization. Directed all public communications, ensured extensive, ongoing media coverage with local to regional scope, brainstormed internal and external promotions. Strengthened and cultivated press relations, served as media spokesperson, created community-wide grand opening and special event celebrations. Negotiated in-kind media and corporate partnerships that exceeded $350,000 in value.
Wrote and directed the design, printing and distribution of CMoR’s award-winning annual report. Served as managing editor and contributing writer for quarterly member newsletters. Composed special event speeches, speaker bureau scripts and media press releases. Wrote copy and coordinated design of brochures, advertising, signage and related collateral. Coordinated development of an inaugural Web site, later enhancing with photography, videography and on-line procurement. Scripted, produced and directed filming of virtual museum tour and educational video.
Conducted qualitative and quantitative surveys with support from professional research firm and Virginia Commonwealth University Center for Research and Development.
Monitored and led earned income efforts of $1 million+ budget through promotions, newfound revenue generation, committee leadership, staff training, grants, public campaign.
Senior Marketing Manager, Virginia Hospitality & Travel Association
1994 – 1999 Richmond, Virginia
Served as marketing manager for Virginia tourism and hospitality membership organization. Managing editor and writer for three monthly member bulletins, quarterly “Virginia Hospitality Business” newsmagazine and the annual “VHTA Membership Directory.” Worked with publishing company as project manager for the state’s annual travel publications, “Virginia Campground Directory,” “Virginia Attractions, Lodging, Dining Guide,” “Travel and Resort Folder.”
Director of Marketing and Public Relations,Roanoke Marriott Hotel
1986 – 1993 Roanoke, Virginia
Developed and executed grand-opening marketing and communication plans, revenue production, advertising, departmental promotions and public relations, resulting in national recognition. Property liaison with media, advertising and PR firms. Responsible for sale of 320 guest rooms, four food and beverage outlets, banquets, catering and gift shop. Supervised managerial and clerical staff members, served on Executive Committee, served as property spokesperson for media, interviews, press releases, crisis communications, government relations and special events.